By Adrianne Pasquarelli on May 28, 2013
Real Estate - Forever Yogurt
New York City could always use a few more frozen yogurt shops, and just in time for summer. At least, that’s what Forever Yogurt, a three-year-old chain, is thinking. The Chicago-based chain recently signed a 13-year deal for 1,100 square feet at 236 Flatbush Ave., between Bergen Street and Sixth Avenue, in Prospect Heights, Brooklyn.
This is the second lease in recent weeks for Forever Yogurt, which signed on for a store on West Third Street in Manhattan, where record shop Bleecker Bob’s used to be for decades.
Both outposts should open for business in about six weeks, according to Forever Yogurt Chief Executive Mandy Calara. He noted that the company is also targeting the Lower East Side, Upper East Side, Upper West Side and Williamsburg. Eventually, Forever Yogurt, currently a 33-unit chain, wants to have at least 25 locations in New York City.
The new fro-yo shop replaces a dentist’s office. Asking rent for the deal was $110 a square foot, 80% more than four years ago in the neighborhood, according to Adam Stupak, the Task Realty broker who, along with colleague Dustin Roccaforte, represented both Forever Yogurt and landlord Michael Pintnik.
“That whole area has changed,” said Mr. Stupak. “Fifth Avenue used to be lower income and now there’s all the yuppies moving in and beautiful clubs"
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